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AI Disclosure

Last updated: October 29, 2026

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location.travel, operated by Tech Fly, uses artificial intelligence (AI) to improve your experience and to help create some of the content you see. This page explains how we use AI, when you are interacting with an AI system, and what you can expect from AI-generated content and chatbot responses. It is designed to comply with the transparency obligations of the EU AI Act, in particular Article 50, which became applicable on 2 August 2026.

1. When you interact with AI on location.travel

You may encounter AI systems on this website in the following ways:

  • Describe-your-stay search — when you type a description (for example “quiet hotel near the beach with a pool”) instead of choosing a place, an AI system from our hotel data partner LiteAPI interprets it and finds matching hotels.
  • Ask the hotel — on hotel pages you can ask a question. The answer is generated automatically by AI from the hotel’s published information and is labelled as an AI answer.
  • Review summaries — the “what guests say” summary on hotel pages is an AI analysis of guest reviews provided by LiteAPI.
  • Decorative images and copy — some decorative images on the site (for example the home-page background and the seasonal photos on the home page and season pages) are AI-generated mood images, not photos of a specific hotel, and some of our own text may be drafted with AI tools. Hotel photos come from the hotels and our data partner, not from AI.

Where the use of AI is not self-evident, we disclose it clearly at the point of interaction so that you can make an informed choice.

2. AI-generated content and human review

Our own pages and copy that are drafted with AI are reviewed by our team before publication. Ask the hotel answers and review summaries are generated automatically when you view them, so they are not reviewed individually; they are labelled so you know they come from AI.

Because AI systems are not perfect, published content may still contain errors, outdated information, or omissions. We encourage you to verify important details — especially prices, availability, travel restrictions, and booking conditions — directly with the accommodation provider or through the booking interface before making a reservation.

3. AI is not professional advice

AI-generated content and answers are provided for general information and planning purposes only. They do not constitute legal, financial, medical, travel, or other professional advice. Always consult a qualified professional or the relevant service provider before relying on AI-generated information for important decisions.

4. Ask the hotel answers

Ask the hotel answers are generated automatically from the hotel’s published information. The feature does not have access to your booking or payment details and cannot make, change or cancel bookings. Your question is sent to LiteAPI to produce the answer, so please do not include personal data such as your name, passport number, payment card details or passwords.

We do not store your questions with your identity. To prevent abuse, requests are rate-limited by IP address. For more information on how we process data, please see our Privacy Notice.

5. What we do not use AI for

We do not use AI systems on location.travel for the following purposes:

  • Creating or distributing deepfakes — AI-generated or manipulated images, audio, or video intended to falsely appear authentic.
  • Emotion-recognition systems — analysing your emotional state through text, audio, video, or biometric signals.
  • Biometric categorisation — classifying individuals based on biometric or inferred sensitive characteristics.
  • Real-time remote biometric identification in publicly accessible spaces.

6. Editorial responsibility

Tech Fly assumes editorial responsibility for the content published on location.travel, including content that has been generated or assisted by AI. We publish such content only after human review and approval. This aligns with the EU AI Act exemption for AI-generated text on matters of public interest where editorial responsibility is assumed by a legal person.

7. How the disclosure is presented

This disclosure is available at the bottom of every page via the "AI Disclosure" link in the footer. Where AI is used to interact with you directly — for example, through Ask the hotel or describe-your-stay search — we will also provide a clear, distinguishable notice at the point of first interaction so you are informed before the interaction begins.

8. Data protection and AI

Any personal data processed through an AI system on location.travel is handled in accordance with the General Data Protection Regulation (GDPR) and our Privacy Notice. We do not use AI to make solely automated decisions that produce legal or similarly significant effects on you.

9. Changes to this disclosure

We may update this AI Disclosure as our use of AI evolves or as legal requirements change. When we make material changes, we will revise the "Last updated" date and, where appropriate, notify users through the website or by email. Continued use of location.travel after changes take effect constitutes acceptance of the updated disclosure.

10. Contact

If you have any questions about our use of AI, please contact us at info@location.travel.